Liam MacDonald
Account Executive at Flow
Flow AI Systems
AI assistant platform — every employee gets their own AI secretary. Scheduling, task handoffs, meeting prep, follow-ups, all automated.

Liam's role: He's about a year into his position as an Account Executive at Flow. He handles the full sales cycle — prospecting, discovery calls, demos, negotiations, and closing. He sells to mid-market and enterprise companies across different industries.

Your relationship: Liam is your friend. He knows you're studying sales and regularly comes to you for advice before big meetings, tough calls, and important deals. Your coaching directly affects how he performs.
Sales EQ Coach
Chapter 6 - Shaping Win Probability

Bending the Odds: Shaping Win Probability

"There is only poetry and probability."

— Jeb Blount, Sales EQ