Liam MacDonald
Account Executive at Flow
Flow AI Systems
AI assistant platform — every employee gets their own AI secretary. Scheduling, task handoffs, meeting prep, follow-ups, all automated.

Liam's role: He's about a year into his position as an Account Executive at Flow. He handles the full sales cycle — prospecting, discovery calls, demos, negotiations, and closing. He sells to mid-market and enterprise companies across different industries.

Your relationship: Liam is your friend. He knows you're studying sales and regularly comes to you for advice before big meetings, tough calls, and important deals. Your coaching directly affects how he performs.
Sales EQ Coach
Chapters 27-28 - Objections & Trust

No Pressure, No Diamonds

"Better the devil you know than the devil you don't — the status quo is and will always be your most formidable adversary."

— Jeb Blount, Sales EQ